CAN Communications Vision: Please Post Your Feedback Before Friday, August 13th

Communications Vision for 2010-2011
Compassionate Action Network
August 9, 2010 (Draft)

The purpose of the CAN Communications Vision is to focus, plan, and schedule our activities for the 2010-2011 timeframe. Please post your candid feedback in the comments section below before Friday, August 13th (end of day).

1. 2010-2011 Goals
Feel free to suggest other goals.

a) Priority #1 is to support the Campaign for Compassionate Cities.
b) Develop the team’s capacity to handle rapid global growth.
c) Conduct audience research to update the data from 2009 survey. (see below)
d) Tell stories, including CAN and Compassionate Cities in a 5 minute video.
e) Write a global outreach strategy that might include: Social media; email newsletter; press; partners; videos; TEDXCompassion event; and monthly conference calls.
f) Improve the quality and consistency of information, including the web sub-pages.
g) Take action on lessons learned.

2. Target Audience
Who are the Top Five target audiences for CAN? Who is most active on the CAN site now? Who is most likely to engage in the future? Here’s a proposal based on our 2009 member survey results (below) and our current program priorities.

• InterSpiritual
• Community Organizer
• Students
• International
• TBD

CAN Audience (2009 Member Survey Results)

• InterSpiritual (58%)
• Community Organizer (46%)
• Artists (44% tie)
• Seeds of Compassion participants (44%)
• Family (41%)

3. Communication Channels & Products
The preferred audience communication methods from our 2009 audience survey includes:

• Email updates (81%)
• Websites (63%)
• Face-to-face meetings (54%)

Websites:

• CAN Ning Site (http://www.compassionateactionnetwork.com)
• Twitter (http://www.twitter.com/CANseattle)
• Facebook (http://www.facebook.com/CompassionateActionNetwork)
• Flickr (http://www.flickr.com/CANseattle)
• Event Dashboard (http://www.netvibes.com/CANSeattle#LiveStream)
• Event Webcast (http://www.compassionateseattle.dynamicwebcasting.net)

Email:

• Email to all CAN members
• Ning will automatically notify members when the site has been updated via RSS
• Partner email lists
• CAN doesn’t currently have an email newsletter due to lack of resources

Meetings:

• Face-to-face
• Conference calls
• GoToMeeting

4. Team
What roles and responsibilities are needed to scale globally and support communication from around the world? How many hours are needed in each role for day-to-day work and events?

• Director of Communications & Digital Media – PamKM
• Social Media – Jeris, Colin, and Tim
• Producer – TBD (for events)
• Coordinator – TBD (day-to-day activities, e.g. welcoming new members and responding to requests for compassionate cities info)
• Writer/Editor – TBD (for press releases and articles)
• Videographer – Jeris & Tim
• Video Editor - Jeris
• Designer – Landon Elmore (landon@landonelmore.com)
• Developer – Jon Ramer and a back-up person
• CAN Message Review Team - Jon Ramer, Anne Stadler, PamKM

5. Communication (internal team)
The digital media team will schedule a regular meeting on the first Thursday of each month at 7PM in Uptown Espresso on Queen Anne? We might need to meet weekly before events. Is the CAN Communications Group on Ning meeting our basic information sharing needs?

6. Process
We need to apply lessons learned from the April 24th event. May we meet on Thursday, September 2nd with TPN to plan our strategy for the October CAN event?

7. Schedule (Date, Event/Task, and Notes)
8/5/10 - Brainstorm: Vision and & Social Media Strategy (Pam writes vision)
8/9-13 - Board and Members Review Communications Vision (One week duration for review)
8/15/10 - Communications Vision Finalized (Pam delivers to Jeris)
TBD - Digital Media Team Reviews social media strategy (Jeris writes strategy)
TBD - CAN Board and Members review social media strategy (One week duration for review)
TBD - Social Media Strategy Finalized
9/2/10 - Plan October CAN events
10/?/10 - October CAN Events (such as baseline research)
4/10/10 - April CAN event

8. Budget
What are the line item expenses that will allow CAN to build the capacity to scale globally?

9. Next Steps
a) What site upgrades should we schedule for 2010-2011? For example: Create a new Compassionate Cities page that’s easier to read; Add an “Introduce Yourself” section at the top of the home page; Periodic Forum on home page; Language translation functionality; Resource Directory
b) Jeris begins writing the social media strategy.
c) What else?

Please post your candid feedback below. If you're not a CAN member, you're welcome to send it to pamkm@comcast.net. Thanks!

Respectfully,

Pamela Kilborn-MIller
Director of Communications & Digital Media
Compassionate Action Network